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Last reviewed: September 2026 · Copy link

Amazon UK toy compliance (EN 71 + TIC)

To sell children’s toys on Amazon UK you need safety evidence against EN 71 (and EN IEC 62115 when electric), a Declaration of Conformity, correct CE or UKCA marking, and traceability on the product. When Amazon assigns Direct Validation, an approved TIC must submit verification — a seller-uploaded PDF alone will not clear the case.
Draft an EN 71 Declaration

UK legal baseline vs Amazon’s extra layer

UK law (Toys (Safety) Regulations 2011) requires conformity assessment, documentation, and marking. Amazon’s TIC Direct Validation is an additional selling requirement for flagged ASINs. Passing one does not automatically satisfy the other — keep both the legal file and the marketplace workflow straight.

Document pack that clears UK requests

  • EN 71 test reports for the exact configuration
  • Signed Declaration of Conformity
  • Photos of CE/UKCA marks and warnings on the unit/packaging
  • TRF ID shared with the chosen TIC when Direct Validation is required

Questions people ask

Will Amazon UK take my U.S. CPC?

No. Provide EN 71 / DoC evidence for UK. Keep a separate CPC for Amazon.com.

Is UKCA mandatory for every toy in GB?

CE marking remains accepted for many products placed on the GB market. UKCA applies in specific cases — confirm current UK guidance and Northern Ireland (UKNI) rules for your placement.

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