Private-label toy launch checklist

A private-label toy launch is a compliance project as much as a sourcing project. Sequence it: vet the factory, freeze the design, test at a CPSC-accepted lab, issue the CPC, apply tracking labels, then open Amazon compliance — not the reverse.

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Launch sequence Where ShadowOps fits

Launch sequence

Factory capability + sample approval.
Rule list + lab PO at a CPSC-accepted facility.
Passing report → CPC in importer name.
Tracking labels on product and packaging.
Amazon listing packet / TIC if required.
Retest calendar entry for the ASIN family.

Where ShadowOps fits

Register the importer company, generate CPCs free, request factory intros and lab booking when you need contacts — then keep certificates dated in the vault.

Questions people ask

Can I run ads before the CPC exists?

You can prepare creative, but do not sell children’s products into regulated channels without the testing and certificate basis ready.

How many samples for the lab?

Follow the lab’s quantity list — mechanical and chemical tests often need multiple units.

Private-label toy launch checklist

Launch sequence

Where ShadowOps fits

Questions people ask

Related guides

First Amazon kids SKU checklist

Book CPSC-accepted lab testing

Register your importing company

Find a China toy factory for Amazon FBA